This week's readings on entertainment discourse have been rather interesting. In the middle of chapter 6 I came across the following lines, "Who is the audience? Whomever is online (the other, the stranger)" (160). I started thinking about what the Internet does to the concept of the audience and how the author relates to the audience. Is audience analysis even possible? Or do we simply send out information hoping that it reaches the right people?
I have been working on my project paper and include Bitzer and the rhetorical situation in regards to brand identity for a non-profit. Although there are some situations online where the rhetorical situation apply there are may instances it seems where the rhetorical situation in stretched in ways that change the relationship between the author and the audience. The communication models are shifted away from the typical traditional models and become a reciprocal situation where the audience is also the author.
My next question is how does this tie into Ulmer and the Mystory? How do we adapt for the changing audience? Do we consider the audience when composing each part of the Mystory or compose the Mystory separate from the audience? And is that even possible?
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